How I make my AI reels: 4.8 million views, not one frame filmed

In 11 days, the reels on @agentmorphy got 4.8 million views. I didn't film a single frame. Every reel is made by an AI agent running in Morphy, the app I build: I write the script and give notes, and the agent does the rest, from the voices to the last rendered frame.

This is exactly how, in six steps. It's also the one-minute video below, if you'd rather watch it.

What the reels look like

Every reel is the same scene: a low-poly room at night, me as a founder in a hoodie on my laptop, and Claude, as its orange mascot, next to me. We have a short conversation about something every builder who works with AI has lived, and then it cuts to black.

The biggest one passed a million views. A few others, with their views when I made the carousel above:

1. The script: two characters, one desk

It starts with a script I write myself: me and Claude at one desk, about a minute long, about a problem every builder knows. Each line gets a short note on how to say it, because the contrast between a distracted founder and a dry, precise AI is where the joke lives.

# Is my feature done?

ME      [distracted, flat]  Claude. Is my feature done?
CLAUDE  [dry, flat]         You asked me that four reels ago.
ME      [absently]          … How long is that?
CLAUDE  [dry, quick]        Forty seconds. You're getting faster.

Then one chat in Morphy takes it from there. I paste the script and say "Here's tonight's script. Build the reel." The agent writes the code that makes the voices, the timeline and the scene, renders a still of every shot, and comes back with "Voices are in. Stills for every shot are ready to check."

What makes a script work, from writing these:

• Short lines. About eight words on average, and 60 to 120 spoken words for a reel of 25 to 45 seconds.
• Every line answers or raises the one before it. Claude reads things literally, corrects you dryly, or agrees in a way you didn't want.
• One sincere beat. My best reels have one line in them that isn't a joke.
• End on the punchline and cut. No sign-off, no moral, no end card.

2. The hook: the first word is always a name

Every reel opens with the name of an AI: "Claude." or "GPT." A name people already know stops the thumb, and it's on screen from the very first frame. The next words tell you who it's for: "my feature", "my app", "add dark mode". If you build things with AI, you know within a second that this one is about you.

3. The voices: AI voices with real pauses

The voices come from ElevenLabs: one voice for me, a deadpan one for Claude, each line generated with its acting note. Every line comes back with word timings, the exact moment each word is spoken, so the subtitles sync by themselves and Claude's little bounce follows its words.

Then every gap between lines is chosen by hand: 0.45 seconds before an answer that needs a beat, 0.18 seconds for a reply that snaps back. Comedy is timing, and the timing is a number in a file.

4. The set: one room, built in code

The whole set is built in code, in three.js, a 3D library for the browser. It's low-poly, which renders fast and looks the same every time. The same window, the same string lights over a city at night, the same lamp. People know it's us before they read a word.

A few details that matter more than they look:

• Subtitles sit above the middle, never on a face and never at the bottom, where Instagram's own buttons cover them.
• Morphy is on the laptop screen, rendered from the real app, so the product is in every reel without a single ad line.
• Claude appears as its orange mascot, and GPT as a robot with the ChatGPT logo, so you know which AI is talking at a glance.

5. The render: stills first, then every frame

Before rendering anything, the agent draws one still per shot (wide, two-shot, close-up, single, insert, reaction) and checks them. Re-rendering a whole film for one wrong pose is the most expensive mistake in this workflow, so it's caught on a still.

Then every frame is drawn by one browser running on my PC's graphics card, at 30 frames a second: about five minutes for a 48-second reel. The agent mixes the voices, music and room sound to about -14 LUFS, a common loudness for online video, and joins it all into an MP4 with ffmpeg.

6. The rules: every note I give becomes a rule

This is the part that makes it get better instead of just faster. Every note I give the agent ("no big laughs", "that punchline comes too late") becomes a rule in one file, PIPELINE.md, that the agent reads before every reel. There are twenty now. A few of them:

• Subtitles above the middle. Never at the bottom.
• Cut to black. No logo, no end card.
• The first line names the agent: "Claude."
• A punchline lands 0.2 seconds after its setup.
• Open on the strongest image, with words from the first frame.
• Never frozen for more than a few seconds.
• Laughs stay a closed-mouth chuckle.

So every reel starts smarter than the last. It's the same idea as a skill: write the recipe once and stop explaining it again.

What you need to make your own

• An AI agent that can write and run code: Claude in Morphy, or Claude Code or Codex in a terminal.
• An ElevenLabs account for the voices. To post reels that promote anything, you need a paid plan (from $6 a month); the free plan isn't licensed for commercial use.
• three.js, a browser and ffmpeg, all free.
• A graphics card helps a lot: on the processor alone, the same render takes much longer.

And one rule from the platforms: Instagram asks for its "AI info" label on reels narrated with a realistic AI voice, so switch it on when you post. More on that, and on every other tool for making content with AI, in my guide to making content with AI.

Get the same agent

In Morphy, this whole pipeline is a ready-made Automation: the Cinematic reels template writes five scripts per run, you keep the ones you like, and each one you keep becomes a video. It needs Claude, an ElevenLabs key, ffmpeg and Chrome or Edge. Automations are part of Morphy Pro and in beta.

Morphy itself is free to download for Windows, Mac and Linux. Or comment "Morphy" under any of my reels and I'll send you the link.